Plenty of manufacturers would like to grab a slice of the market currently being dominated by the 2018 Ford F-150, and the Nissan Titan XD is one of them. To see if it has a chance of winning some buyers over from the all-conquering Ford, let's put them up against each other in a head-to-head comparison.
2018 Ford F-150 vs Nissan Titan XD
Towing and Hauling Capability: Ford F-150
Some buyers may want a full-size light-duty pickup for the rugged image it portrays, but the vast amount of people who buy them want them to do a job. Whether it's towing or hauling or both, these are the numbers that really matter. The current Ford F-150 boasts a class-leading towing capacity of 13,200 pounds and an almost equally impressive maximum payload of 3,270 pounds.
The Nissan Titan XD honestly looks like it could move mountains, but its maximum payload of 2,080 pounds and towing capacity of 12,640 pounds leaves it trailing behind the Ford in this important area.
Fuel Efficiency: Ford F-150
Power and Performance: Ford F-150
You'll find so many engines available for the 2018 F-150, it might be tough to know where to start. Basically, there's an engine and drivetrain combination to suit every need, from the entry level 3.3-liter V-6 with 290 horsepower to the 450 horsepower 3.5-liter twin-turbo V-6 in the Raptor, and everything in between.
The Nissan isn't short on power by any means, and even its entry level engine is a 5.6-liter V-8 with 390 horsepower. The optional engine is a diesel, but there's no V-6 at the moment and nothing to rival the power available from the F-150 at the top end of the trim.
Learn More about the Ford F-150
To use a workplace analogy, the Nissan Titan XD is a bit like a well-equipped tool belt, while the 2018 Ford F-150 is a five-foot tall technician's multi-drawer tool cabinet on wheels. The Nissan looks the part and has big macho engines to match, but the capability and versatility of the Ford simply puts it on another level.