You may have heard about Ford's new 2018 Ford EcoSport, but what can we expect from this little SUV? The EcoSport is a subcompact crossover, built on the same platform as the Fiesta. But if you think this is just going to be a taller version of the new Fiesta with the option of all-wheel drive, you might want to look a little closer.
2018 Ford EcoSport Preview
What's under the hood?
You'll get to choose between two different engine options for the EcoSport in the U.S.: a naturally aspirated 2.0-liter four-cylinder and Ford's globally award-winning 1.0-liter three-cylinder EcoBoost turbo. Front-wheel drive and a six-speed automatic transmission will be standard with both engines, but only the 2.0-liter engine will offer the option of all-wheel drive. Don't believe the nagging notion that the 1.0-liter EcoBoost sounds too puny for a crossover though. This unit is already found around the globe in the Fiesta and Focus, and is a nippy little performer. You probably wouldn't have any idea how small it really is just by driving it.
Who's it for?
The fact the EcoSport was revealed on Snapchat ahead of the Los Angeles Auto Show tells us who this model is aimed at. This car is aimed squarely at millennials and the subsequent Generation Z, so baby boomers are not expected to be flocking to Ford showrooms in their droves to check out the new EcoSport. Although, if you see the EcoSport being driven around European towns and cities, you'd be surprised how many people over 60 are gravitating to this funky little crossover. That tells us that the energetic, fun EcoSport actually has an enormous appeal.
Because of the demographic it's targeted at, the features inside the 2018 Ford EcoSport have a strong focus on fun, infotainment, and connectivity. You'll find two USB ports, a 12-Volt outlet, Ford's latest Sync 3 infotainment, up to 30 different storage areas, and plenty more. The "floating" touchscreen sits in front of the dash instead of being embedded in it, and it's incredibly sensitive to the touch. The next generation of Ford technology will be on display in the Ford EcoSport.
Pricing and Availability
Expect to see the EcoSport appearing in showrooms in early 2018. You'll find four different trim levels to begin with, at a starting MSRP of around $19,995. Despite its compact proportions, Ford's smallest crossover will have seating for five people and is expected to deliver fuel economy of around 27 mpg in the city and 29 mpg on the highway.